MANCHESTER CITY FC | COMMERCIAL & VIDEO PRODUCTION
CASES
CHALLENGE
Promoting young talent locally – that’s what the English soccer club Manchester City is all about with its CitizensGiving charity project. The Young Leaders campaign aims to showcase young talent in six different cities around the world: Ghana, Mumbai, Philadelphia, New York, Melbourne, and Manchester. Manchester City runs soccer schools in all of these locations – and each of them has its own problems to contend with.
PROCESS
Instead of sending a large film team around the world, a DOP goes on the road and produces the respective clips with freelancers on location. Our approach not only promotes resource-efficient production and supports local creatives, but also guarantees consistently high quality.
SOLUTION
We developed the Young Leaders campaign, which presents the projects and the entire charity campaign “Choose your Cause” in video clips. With the video footage, we produced various social media cut-downs and assets that were played out online and offline in the soccer arena. Fans and the public were made aware of the young talent and social issues through Manchester City’s website and its social media channels, which have an organic reach of around 50 million followers worldwide.
SERVICES
Creative concept
Video production
Graphic design