Amazon Music Helene Fischer

CASES

CHALLENGE

Helene Fischer’s new album “Rausch” – for which Amazon Music wants to see a selection of designs the very next day. The final design will later be seen on 20 trucks traveling throughout Germany. It is an essential part of a competition in which fans can win one of ten signed “Rausch” fan boxes. All they have to do is find one of the 20 trucks, take a photo, and post it on social media under the hashtag #AmazonMusicRausch.

PROCESS

The customer wants a 3D design for the trucks. Our team works all night to present the designs to the client on time the next day. We deliver four different variants showing Helene Fischer and her new album – including three in 3D and one in 2D.

SOLUTION

In the end, the customer was convinced by the 2D design. This traveled on 20 trucks throughout Germany and generated high reach and visibility. The sweepstake campaign attracted a lot of attention in the media and among Helene Fischer’s fans.