MANCHESTER CITY FC

01

CHALLENGE

Six cities, six local communities and six young leaders that are changing lives through football. Manchester City FC was looking for campaign films that promote their charity projects to their international fanbase. Filming needed to take place in Ghana, Mumbai, Melbourne, Philadelphia, New York City and Manchester.

02

PROCESS

Instead of sending a large video production team around the world, we sent one production manager that worked with local teams on site. Our resource-efficient production promotes local creatives, delivers high quality and drives consistency across continents.

03

SOLUTION

The fans and the public are made aware of the young talents, the social problems and how they are tackled every day through strong images, emotional content and the Young Leaders at the heart of our films. We spread the message through the social media channels of Manchester City with and organic reach of over 50 million followers worldwide.